The generation gap of online users is shrinking with the dominant generational leader trailing some competition according to the Generations Online in 2010 Report features by Pew Internet.
Specifically, the millennial generation has slipped in many online activities. The millennial group (age 18-33) continues to participate in activities like the use of social networking sites, instant messaging, listening to music, playing games, reading blogs, and using virtual worlds more than their elders. But, the Gen Xers (34-45) are more likely than their younger counterparts to visit government websites and get financial information online.
The slip of the millennial generation may mark an end of a rising trend, which placed the millennial group (millennials) on a marketing pedestal.
The largest trend noted by the report registers common popular gains in all age groups in the usage of e-mail and search engines, seeking health information, getting news, buying products, making travel plans and purchases, online banking, seeking religious information, rating products, services, or people, making charitable donations, and downloading podcasts.
In these fields normally dominated by millennials, the older generations are making significant gains. Many of the most significant notes of increase include older adult participation in community and entertainment activities online. This includes using many of the popular social networking sites like Facebook.
In regards to social networking sites, the fastest growth has come from users 74 and older. This online age group has increased from 4 percent to 16 percent since 2008.
Additionally, the percentage of all adult Internet users who watch video online made a leap from 52 percent in May 2008 to 66 percent in May 2010.
In June 2004 only 34 percent of adults online listened to music on the Internet. This year 51 percent of all online adults listen to music online. Normally, millennials dominate the category of online music listeners but Gen Xers and the younger baby boomer generation (age 46-55) are catching up.
According to the report, May 2010 saw 53 percent of online adults using a classified ads website like Craigslist. This number rose from 32 percent in September 2007.
The third most popular online activity for online adults (18 and over) includes searching for health information. This category used to be the primary online activity of older adults.
One activity that has actually decreased in usage and popularity for all age groups is blogging. Only half the teens today work on their blogs the way they did in 2006. The same can be said for the millennial generation, which has also shown a substantial decrease in blogging. The report notes that this trend may be a result of the increased popularity of social networking sites. Blogging did increase among older adults in 2010.
However, the act of blogging may have simply transitioned into other blog-like activities like posting updates about their lives on Myspace or Facebook and working in other micro-blogging spaces like Twitter.
Specifically, the millennial generation has slipped in many online activities. The millennial group (age 18-33) continues to participate in activities like the use of social networking sites, instant messaging, listening to music, playing games, reading blogs, and using virtual worlds more than their elders. But, the Gen Xers (34-45) are more likely than their younger counterparts to visit government websites and get financial information online.
The slip of the millennial generation may mark an end of a rising trend, which placed the millennial group (millennials) on a marketing pedestal.
The largest trend noted by the report registers common popular gains in all age groups in the usage of e-mail and search engines, seeking health information, getting news, buying products, making travel plans and purchases, online banking, seeking religious information, rating products, services, or people, making charitable donations, and downloading podcasts.
In these fields normally dominated by millennials, the older generations are making significant gains. Many of the most significant notes of increase include older adult participation in community and entertainment activities online. This includes using many of the popular social networking sites like Facebook.
In regards to social networking sites, the fastest growth has come from users 74 and older. This online age group has increased from 4 percent to 16 percent since 2008.
Additionally, the percentage of all adult Internet users who watch video online made a leap from 52 percent in May 2008 to 66 percent in May 2010.
In June 2004 only 34 percent of adults online listened to music on the Internet. This year 51 percent of all online adults listen to music online. Normally, millennials dominate the category of online music listeners but Gen Xers and the younger baby boomer generation (age 46-55) are catching up.
According to the report, May 2010 saw 53 percent of online adults using a classified ads website like Craigslist. This number rose from 32 percent in September 2007.
The third most popular online activity for online adults (18 and over) includes searching for health information. This category used to be the primary online activity of older adults.
One activity that has actually decreased in usage and popularity for all age groups is blogging. Only half the teens today work on their blogs the way they did in 2006. The same can be said for the millennial generation, which has also shown a substantial decrease in blogging. The report notes that this trend may be a result of the increased popularity of social networking sites. Blogging did increase among older adults in 2010.
However, the act of blogging may have simply transitioned into other blog-like activities like posting updates about their lives on Myspace or Facebook and working in other micro-blogging spaces like Twitter.
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