A nonprofit organization dedicated to tackling the opioid epidemic initiated a billboard campaign along several Los Angeles and Orange County freeways that reads “Fentanyl is the number one cause of death for Americans 18 to 45.”
Families Against Fentanyl—the nonpartisan nonprofit behind the billboards that appeared from March 30 to April 9 in Southern California—was founded by Ohio resident Jim Rauh in 2018 to spread awareness of the deadly opioid that took the life of his 37-year-old son Thomas.