“Taco Tuesday” has recently trended across social media amid a growing effort to free the term from trademark restrictions, with efforts underway in Orange County, California, as well.
Among those petitioning the government to cancel the trademark is the fast food restaurant chain Taco Bell, which is headquartered in Irvine. The company submitted the paperwork to the United States Patent Trademark Office in May. The original trademark is held by Taco John’s, a Wyoming-based restaurant chain.