Iceland-based PLAY airlines has opened ticket bookings from two major airports in the United States, according to an announcement Thursday, offering low budget travelers a chance to fly with cheap airfares to over 20 European destinations.
The airlines had applied for permits to operate scheduled and chartered flights from and via Iceland on Aug. 20.
PLAY was started in 2019 by two former WOW air executives, Arnar Már Magnússon and Sveinn Ingi Steinþórsson. WOW was another ultra low-cost airline from Iceland which ceased operations in 2019 after almost seven years in service. PLAY was initially called WAB (We Are Back) air.
The low-cost “pay what you need” model has separate fees for everything from seat selection to checked bags, and is suitable for cost-sensitive customers who don’t care about the luxuries of travel (or bringing along a heavy suitcase) and are simply looking at reaching their destinations.
European destinations with PLAY include London, Barcelona, Madrid, Paris, Amsterdam, Berlin, Prague, Warsaw, and Dublin, among others. The company is currently headed by Birgir Jónsson, who was also the deputy CEO of WOW. PLAY has about 135 employees and operates a fleet of four aircrafts, currently in service, with five more on the way.
“Travelers around the world are hungry to venture to new destinations … nearly two thirds of Americans are planning their next vacations, with international destinations top of mind. We’re proud to expand PLAY’s service to the United States,” said Jónsson in the statement. “With our reliable and affordable flights, travelers can better enjoy their destination rather than overspending on the flight to get there.”
According to the airlines, they have a flexible COVID-19 policy, where flyers can change their travel itineraries for free, if it’s 24 hours prior to departure.
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