The campaign, which will run through June 2009, aims to showcase nine culturally diverse neighborhoods across the five boroughs by highlighting their retail, dining, and entertainment offerings.
“In today’s troubled economic climate, many New Yorkers feel that they have to postpone vacation plans and stay home this summer. The ‘Nine in ’09' campaign reminds us of the wonderful mix of cultures and diversity that can be found across the five boroughs,” said Mayor Bloomberg.
“The nine neighborhoods we are highlighting are just a sampling of all there is to see and do, and exploring them is a great way to take a world-class vacation while supporting our local economy. From Little Ireland in the Bronx to Little Sri Lanka in Staten Island, New York City’s neighborhoods offer more sights, sounds, and tastes than anyplace in the world,” he continued.
The selected neighborhoods include:
• Astoria, Queens, featuring Greek art and cuisine
• Jackson Heights, Queens, showcasing Indian, Bangladeshi, and Pakistani restaurants and shops
• Brighton Beach, Brooklyn, highlighting Russian and Eastern European traditions and beach space
• Flatbush, Brooklyn, featuring Caribbean and West Indian shops and cuisine
• Little Ireland, Bronx, celebrating Irish traditions through music, eateries, and pubs
• Little Italy, Bronx, highlighting Italian heritage, restaurants, and markets
• Koreatown, Manhattan, featuring Korean craft stores, dining, and karaoke lounges
• El Barrio, Manhattan, celebrating Latin culture and art
• Little Sri Lanka, Staten Island, offering a mix of Indian-, Dutch- and Portuguese-influenced cuisine
The initiative was developed by NYC & Company, Council Member Melissa Mark-Viverito, and New York City’s tourism, marketing and partnerships organization, and will include print, radio, online, and outdoor advertising. The cost of the campaign, estimated at $31,000, is being covered by NYC & Company.
The project is part of the New York City’s Five Borough Economic Opportunity Plan, which aims to create jobs, ensure long-term economic growth and build affordable, attractive neighborhoods throughout the city.
“As we announced at the State of the City address, the Council is working as hard as possible to ensure that New York City’s local businesses stay afloat during these tough economic times,” stated Speaker Quinn. “The ‘Nine in ’09' campaign is one of many measures we are taking to encourage support of these businesses and help New Yorkers maximize their experience here,” she added.
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