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New England Patriots linebacker Brandon King (36) lays in the confetti after Super Bowl LIII against the Los Angeles Rams at Mercedes-Benz Stadium. Dale Zanine-USA TODAY Sports
Super Bowl ratings have declined for their ninth consecutive year in the key demographic of 18- to 49-year-olds, hitting the lowest number since at least 1992.
This year’s Super Bowl 55 experienced a 37 percent decline in the crucial young adult demographic viewership, reported Sports Media Watch.