National Football League fans are voting with their wallets after a wave of national anthem protests this week.
“We have seen a massive decrease in NFL ticket purchases this past week in comparison to years past,” said Jack Slingland with TickPick. “Week 3 seems to usually have less ticket orders than week 2, but this year ticket purchases are down more than 7 percent from this time last year.”
Slingard couldn’t put a finger on the cause of the drop in ticket sales but noted that the national conversation this week focused on the players’ protests of the national anthem.
“While we can’t specify if this decrease is due to the president’s comments, player and owner protests, play on the field, or simply the continued division of consumer’s media attention, the conversation around the NFL this week has focused on the president’s comments as well as the players’ and owners’ reaction,” Slingard said.
“As viewers continue to abandon their NFL Sunday habits, both the number of ticket sales and the purchase price of tickets will drop,” he added.
The first player to protest during the national anthem was Colin Kaepernick, who sat on a bench during the national anthem in August last year. After his gesture was noticed, Kaepernick faced criticism from fans nationwide and began to kneel during the anthem instead. He never again stood during the national anthem.
Kaepernick said that his motivation for the protest was to raise awareness for police brutality and racial injustice. The quarterback opted out of his contract with the 49ers in 2017, but no team has hired him since.
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