NFL Executive: League’s ‘Social Justice’ Messaging Is ‘Ramping up Again in a Big Way’

Lamar Jackson #8 of the Baltimore Ravens waits for the snap in front a sign that reads "Black Lives Matter" against the Kansas City Chiefs at M&T Stadium on Sept. 28, 2020 in Baltimore, Maryland. Todd Olszewski/Getty Images

With the NFL’s first game scheduled for this week, a top league official confirmed that “social justice” messaging will continue to be promoted during the 2021-2022 season.

NFL players can wear social justice messages on their helmets again this season and “It Takes All of Us” and “End Racism” will be stenciled in end zones for the second straight year as part of the league’s Inspire Change platform.