NFL Dads Attempt ‘Dad-Do’s’ With Their Daughters’ Hair in Pantene Super Bowl Ads

February 4, 2016 Updated: February 4, 2016

The Super Bowl annually has some of the most creative—and expensive commercials on TV. This year looks no different as Pantene has teamed up with some NFL dads to film them giving their daughters’ hair a “Dad-do”.

Three NFL players—DeAngelo Williams, Benjamin Watson, and Jason Witten—each attempted to put their daughters’ hair into some kind of braid, ponytail, or pigtails—with varying amounts of success.

The first up was Williams. The Steelers running back—who claimed to only know how to do a ponytail—attempted some twisted pigtails on his kindergarten-aged daughter Rhiya, while putting the bow inside the braid at her request.

Next was Watson. The Saints tight end attempted some braided pigtails on daughter Grace Watson—his first-grader. After finishing, his daughter Naomi declares it “good”. Grace then declares the style the “Who Dad-Do” in honor of their New Orleans heritage.

Witten was next. The Cowboys tight end—whose three-year-old daughter is aptly named Landry (Tom Landry perhaps?)—attempted a “Ballerina Bun” on his daughter. After an unsuccessful bun attempt, Witten did the more traditional pigtails.

Finally Williams went again, this time giving his toddler daughter Reyna a “princess puff”. Reyna, who originally was more interested in playing with some blocks, eventually approves of her Dad-do, which Williams calls the “Princess Samurai”.