New Venture to Fund iPad App Development

Analysts agree that for the iPad to take off, it would need applications developed especially for the device.
New Venture to Fund iPad App Development
TABLET COMPUTER: Event guests play with the new Apple iPad during an Apple event on Jan. 27, 2010, in San Francisco. (Ryan Anson/AFP/Getty Images)
2/8/2010
Updated:
10/1/2015
<a><img src="https://www.theepochtimes.com/assets/uploads/2015/09/ipad.jpg" alt="TABLET COMPUTER: Event guests play with the new Apple iPad during an Apple event on Jan. 27, 2010, in San Francisco. (Ryan Anson/AFP/Getty Images)" title="TABLET COMPUTER: Event guests play with the new Apple iPad during an Apple event on Jan. 27, 2010, in San Francisco. (Ryan Anson/AFP/Getty Images)" width="320" class="size-medium wp-image-1811744"/></a>
TABLET COMPUTER: Event guests play with the new Apple iPad during an Apple event on Jan. 27, 2010, in San Francisco. (Ryan Anson/AFP/Getty Images)
NEW YORK—Apple Inc. unveiled the long-awaited iPad last month to unusually tepid response. But most analysts agree that for the tablet computer to take off, it would need applications developed especially for the device.

Enter AppFund, a new venture capital firm that will provide funding to iPad application developers worldwide. AppFund, founded by CNET and E! founder Kevin Wendle and MusicNation co-founder Daniel Klaus, will invest in developers and software houses that specialize in tablet and iPad applications.

The fund will invest $5,000 to $500,000 in each developer, depending on the complexity of the application and the project’s potential user base.

“We believe that the iPad is a revolutionary device with the ability to transform everything from the way consumers experience content, media, and social networking to the way businesses can use applications to revolutionize their operations,” said Wendle and Klaus in a statement.

So far, AppFund has not disclosed how much money is in the fund. The company is looking for candidates currently and targets summer 2010 for its first application launch.

“The possibilities for this device given its size and functionality could eclipse the application market for the smaller iPhone. A whole new category of developers and entrepreneurs is going to emerge around the iPad and build applications that can be even more interactive and dynamic.”

Competition Heats Up


If Apple wants to put a dent in Amazon.com’s Kindle sales, it would have to woo consumers away much like how the iPhone became a leader—by building up its application database.

But as an e-book reader, the iPad has stiff competition.

Sony Corp. has upgraded its Sony Reader with Reader Daily Edition and signed an agreement with The Wall Street Journal and The New York Post to sell digital subscriptions.

U.K. company X2 launched a competing tablet computer, dubbed iTablet, which runs on Windows 7 and Linux. It has the specifications similar to those of netbooks currently on the market.

Barnes & Noble last Friday released a software update to its Nook e-book reader, the second update since the product’s launch last December.

Interest Wanes


A new survey released by Retrevo showed that iPad has lost appeal among consumers quickly after launch.

Prior to iPad’s launch on Jan. 27, 26 percent of the survey respondents said that they were not interested in purchasing Apple’s tablet computer. That figure rose to 52 percent after the launch.

Retrevo also found that most consumers who were willing to consider the iPad would opt for the cheaper, Wi-Fi only models. Consumers also cited the lack of a camera, Adobe Flash support, and multi-tasking as possible turnoffs.

A separate report by Computerworld unveiled last week that the cost to produce the standard-configuration $499 iPad is only $290. And higher priced models have even bigger profit margins.