New Idea Publisher Sold to Private Equity Based in Sydney

June 16, 2020 Updated: June 16, 2020

Australia’s biggest magazine publisher has been sold to a Sydney-based private equity firm.

Bauer Media Australia, the publisher of Woman’s Day, New Idea and Women’s Weekly, has been sold to Mercury Capital.

The purchase includes the Pacific Magazines titles Bauer acquired from Seven West Media earlier this year for $40 million, as well as Bauer’s New Zealand mastheads.

A purchase price was not disclosed but the Australian Financial Review reported it was “less than $50 million”.

Derek Rose