Netflix button-configured remote controls will make their debut this spring, according to a statement released by the company on Monday.
Remote controls for TVs and other devices will be soon armed with Netflix buttons that immediately transfer the user to watch streaming videos, the Los Gatos, Calif.-based company stated this week.
The company stated that accessing streaming movies “will soon be as easy as one click of a remote control” and have tapped several major consumer electronics to place the buttons on remote controls.
The buttons will be “situated prominently” on remote controls. Some buttons will bear the iconic Netflix logo.
Remote controls for certain Blu-ray players, TVs, and other devices that connect to TVs will have the button.
Best Buy's in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba have all jumped on board, Netflix said. Set-top boxes manufactured by Boxee, Iomega, and Roku will feature remotes armed with the button.
"No more turning on the TV, going to a home screen, and searching for the Netflix icon," Chief Product Officer Neil Hunt said in a company statement. "With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix."
CNET noted that Netflix is placing its focus on being a video streaming website, instead of its previous incarnation as a DVD mail service.
Netflix CEO Reed Hastings said the company is "now primarily a streaming company that also offers DVD-by-mail,” CNET reported.