If you are new to Canada you may think of Chrysler as the hard-working, pragmatic builder of the Dodge Caravan minivan. The Caravan is Canada’s fourth most popular vehicle.
They are everywhere! This morning, I counted no less than six Caravans, politely cued in a row to drop off children before reliably carrying their owners to work. I was driving one of them myself.
But aside from building rock solid, practical people-movers, Chrysler has a proud history building feisty, noisy, and ridiculously fast muscle cars.
Europeans don’t make muscle cars. They are strictly a North American phenomenon, and as it turns out they reflect a uniquely North American attitude.
At this year’s Canadian International Auto show we caught up with Reid Bigland, president and CEO of Chrysler Canada and president, CEO, and head of sales for the Dodge brand in the United States.
He’s a big muscular guy, ready to weigh in on muscle cars and what they mean to North American consumers. Why do we still have the need for speed in a climate obsessed with climate change and fuel economy? It’s a one-word answer—freedom.
Next page, What is a muscle car? And more photos of hot cars of course…….