Films that are family-friendly, have the cleanest content, and seek to encourage traditional values tend to be more profitable, according to an executive of an advocacy group that seeks to redeem values in Hollywood according to biblical principles.
Movieguide co-CEO Robert Baehr said movies that have less sexual and violent content do better at the box office than ones that contain explicit content. He referred to a 2019 Movieguide report that found a majority of family-friendly movies averaged more than $86.93 million per movie in 2018 in the United States and Canada, while movies with offensive, obscene, anti-family, or immoral content averaged about $23.09 million. R-rated movies averaged $19.30 million per movie that year, according to that report.
