Moto X–the newest Android phone from Google’s Motorola–was revealed on Thursday.
“We started to think about smartphones, and the main thing we realized was they weren’t very smart,” Motorola Senior Vice President of Product Management Rick Osterloh told ABC. “We see a lack of innovation because we think there is a lack of imagination.”
ABC News reported said that the 1280×720-resolution phone will be priced at $199 for the 16GB variant and $249 for the 32GB one.
It will be available by the end of this month, said ABC, through AT&T, T-Mobile Verizon, Sprint, US Cellular, and Best Buy. The ABC report did not say exactly when the phone will be released.
The report said that one can customize the colors of most everything on the phone, including the buttons, the back, the edges, and more. There are some 2,000 different color combinations.
The phone is powered by Moto X Mobile Computing and has 2GB of ram. It has a Snapdragon S4 Pro processor, quad-core Adreno 320 GPU, according to ABC.
“I think we’ve created an awesome company,” Iqbal Arshad, the senior vice president of Motorola’s global product development, told the New York Times. “And Moto X represents who we are.”
The phone is also the first one to be developed under both Motorola and Google, which owns the company, according to Mashable. A large $500 million advertising campaign will accompany the phone’s launch.
The Times pointed out that the Moto X has robust voice command capabilities, as it constantly listens to a user’s voice and responds quickly to commands.
“We want to change the way people call, we want to change the way people search and we want to change the way people navigate,” Arshad told the Times. “That’s what touchless control enabled you to do. So we had to design a mobile computing system to do that.”