Mobile Marketing Via Text: How to write text people will want to click and read

January 15, 2015 Updated: April 23, 2016

With so much content available on the internet and millions of people sharing, it can often be difficult to get your texts seen by the people who genuinely might be interested in what you’ve got to say. Here are some tips for creating SMS messages that people will click on and get excited to read about.

 

Be concise

Mobile users tend to have short attention spans so a quick and to-the-point text is your best bet. Start by summarising what the text is about in a few words then launch into your message. Make sure to include a call to action like a link or telephone number so anyone who is interested knows what to do next. Perhaps consult with a company such as GlobalMessaging to ensure your texts get to the right people.

 

What’s the hook?

You need to excite whoever reads your texts so carefully consider the hook. What is it you’re offering and what is it you’d like your customers to do? Offer something of value (such as discounts, sales or new products) so your readers are enticed to take action straight away. This will also show them that your SMS marketing actually offers something interesting and they’ll be less likely to opt-out.

 

Avoid hype and slang

Keep your language simple and brief. This way readers will be able absorb the text on one read through. The last thing you want to do is confuse or bore your readers as they might not be able to pick up on what you’ve got to say. Don’t cheapen the perception of your offering, keep it simple to let people make up their own minds.

 

There’s the temptation to be over-friendly in a text but you need to keep your message simple. If you want to add in a funny/interesting on-brand message, do it at the end of the text once the important details have been read.

 

Use calls to action

If you want someone to click, call or get in touch, say so. These calls to action are so important, not only in texts but also on your website and social media too. Once you’ve intrigued a reader, you want to give them the chance to contact you for further information.

 

Identify yourself

You need to have your brand name come up as the sender of the message as well as in the body of the text. There’s nothing more annoying than an anonymous text coming through because it could look like spam. If you identify yourself, your customers will instantly put trust into that text as they know who you are. We’re all suspicious of unsolicited marketing, especially when it’s directly to our phones.

 

Give exclusives

In your texts give your readers something that they’re not going to get anywhere else. If anything, this is a great way to keep customers subscribed to marketing texts. By giving exclusives, you make people feel special, even if they don’t use every offer that comes their way.