In an effort to provide a lifeline to its city’s ailing restaurants, the city of Newport Beach, California, has created a new “Restaurant Month” promotion to generate foot traffic as Orange County reopens amid the COVID-19 pandemic.
Nearly 70 local restaurants have banded together as part of the food-centered experience, created as part of a team effort by Dine Newport Beach and the Newport Beach Restaurant Association. The month-long event, which began Sept. 1, allows participants to download a free digital Dine Pass that can be used at any of the participating restaurants for discounts, deals, and prizes.
