Miss World Muslimah: Miss Nigeria Crowned in Islam’s Answer to Pageants

September 20, 2013 Updated: July 18, 2015

The Miss World Muslimah crown was handed to Miss Nigeria, Obabiyi Aishah Ajibola, in Jakarta, Indonesia, earlier this week, according to reports.

The beauty pageant was organized by the World Muslimah Foundation to respond to pageants like Miss Universe and Miss World.

The event is now in its third year and is exclusively for Muslim women.

Woman are assessed based on their faith in their religion, understanding of the Koran, their appearance, and other factors.

There are no “bikini contests” or similar contests. More than 130 contestants took part in the event.

“We’re just trying to show the world that Islam is beautiful,” Ajibola told AFP.

“We are free and the hijab is our pride,” she said. She said it is “nothing like Miss World, where women expose their bodies.”

The BBC reported that she got 25 million rupiah ($2,100) and trips to India and Mecca.

Finalists came from Bangladesh, Iran, Malaysia, Nigeria and Brunei, said the BBC.

The pageant was started by Eka Shanti, lost was fired from her TV presenting job for not removing her headscarf.

“But it’s about more than Miss World. Muslim women are increasingly working in the entertainment industry in a sexually explicit way, and they become role models, which is a concern,” she said, according to AFP.

The only U.S. finalist, Ainee Fatima, said last week that she would not compete due to her father’s ailing health, according to the Huffington Post.