A viral post that claims something called the Miracle Machine turns water into wine isn’t real.
This month, the device makers said the “water into wine” advertisement was just a publicity stunt.
The organization, “Wine to Water,” used the stunt to raise awareness about the world’s access to clean water.
“For the cost of a bottle of fine wine, we provide a way to produce 99.9% pure drinking water to a family for up to five years and THAT is the true miracle,” charity founder Doc Hendley said in a press release last week.
The Miracle Machine video “ad” went viral earlier this month.
According to NPR, the whole thing was thought up by public relations firm MSL for “Wine to Water.”
“Internet sensation the ‘Miracle Machine’, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks ago. The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’, an organization that provides people around the world with access to clean water, one of life’s basic necessities,” reads a press release about the whole thing.
It adds: “In just under two weeks, the Miracle Machine went viral with over 500 million media impressions as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it, and 7,000 people signed up for a potential crowd-funding platform to invest in the faux machine.”
