Controversial singer Miley Cyrus became the new face of Marc Jacobs for his spring/summer 2014 collection.
After Cyrus said Jacobs was her “fashion mentor” and wore his design to the Met Ball, it’s not a surprising move. Their friendship begin when Cyrus appeared in “Protect the Skin You’re In” T-shirt campaign, directed by Jacobs’s business partner Robert Duffy.
Summer, in Jacobs’s campaign, brings a post-apocalyptic feelings. Photographer David Sims captured Cyrus on the beach, surrounded by models Natalie Westling and Esmerelda Seay Reynolds, with dark tones and messy hair. “We wanted this beach with girls kind of sulky and broody, and we thought it would be cool if it was Miley with what could be two friends, feeling distant and quite dark,” Jacobs told WWD.
(Photo David Sims via @MileyCyrus)
Although not everyone is amused by Cyrus’s public image, Jacobs thinks differently: “We all just love her and her entire being, her energy, her talent, her intelligence, everything. There’s nothing I don’t like about her. She is just genuine and very natural,” Jacobs told The Telegraph. The brand’s own photographer Juergen Teller refused to participate in the ad though.
Cyrus is not the first musician to appear in fashion ads. In the last year, Rihanna appeared for Balmain, Lady Gaga did an ad for Versace, Daft Punk for Saint Lauren, and David Bowie for Louis Vuitton suggesting a new trend in fashion advertising.
