Former NBA superstar Michael Jordan filed a suit in a Chinese court against Qiaodan Sports Company Limited, a Chinese sportswear and footwear manufacturer, for unauthorized use of his name, according to release on TheRealJordan.com, a website that is copyrighted and authorized by JumpDC. JumpDC, a division of Live Nation Entertainment, is the business office of Michael Jordan.
“It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children. I am taking this action to preserve ownership of my name and my brand,” said Jordan according to the release.
“Chinese fans have always been very supportive of me, and that’s something I deeply appreciate. I think they deserve to know what they are buying.”
The Chinese company has registered and uses the name “Qiaodan”, the moniker Michael Jordan has been known by in China.
Friends Read Free