Mercedes Unveils First Tesla Rival in $12 Billion Attack

Mercedes Unveils First Tesla Rival in $12 Billion Attack
The unveiling of the Mercedes-Benz electric SUV, the Mercedes EQC, at Artipelag art gallery in Gustavsberg, Stockholm, Sweden on Sept. 4, 2018. SOREN ANDERSSON/AFP/Getty Images
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Mercedes-Benz, the world’s largest maker of luxury cars, is rolling out its first in a series of battery-powered models, adding to a growing array of high-end brands targeting Tesla Inc.

The Mercedes EQC crossover starts production in the first half of next year, part of a plan to develop its EQ electric line, Daimler AG Chief Executive Officer  told reporters in Stockholm at the car’s world premiere. The company intended to invest 10 billion euros ($12 billion) on the electric-car push, but the spending has become “more than that,” he said Sept. 4, without specifying figures.