McDonald’s Ends Testing McPlant Burger, Adding Pressure on Beyond Meat Stock

FILE PHOTO: A sign promoting McDonald's "PLT" burger with a Beyond Meat plant-based patty at one of 28 test restaurant locations in Ontario, Canada, October 2, 2019. REUTERS/Moe Doiron

McDonald’s announced that it has concluded the U.S. trial of its McPlant burger, which is made with the plant-based protein manufactured by Beyond Meat (BYND).

In November 2021, McDonald’s began testing the meat-free burger in eight restaurants across America. In February this year, the company introduced the McPlant burger at around 600 locations. According to third-party reports, the experiment ended as a failure. In a recent note, according to CNBC, JP Morgan analyst Ken Goldman cited employees from McDonald’s revealing that the burger did not sell well enough.