McDonald’s Ends 2021 Strong, but Rising Costs Ding Profit

By The Associated Press
The Associated Press
The Associated Press
January 28, 2022 Updated: January 28, 2022

McDonald’s ended 2021 on a high note with U.S. customers spending more and fewer restaurant closures in Europe from coronavirus restrictions.

But higher costs for food and labor weighed on profits, and the company said it expects that pressure to continue this year. McDonald’s reported adjusted earnings of $2.23 per share, 11 cents short of Wall Street expectations, according to analysts polled by FactSet.

Global same-store sales or sales at restaurants open at least a year rose 12.3 percent in the quarter, the Chicago burger giant said Thursday. That’s better than the 10.5 percent increase that Wall Street was expecting.

In the United States, same-store sales rose 7.5 percent as limited-time products like the McRib and new options like a revamped chicken sandwich drew customers despite higher menu prices. McDonald’s said U.S. prices climbed just over 6 percent in 2021.

A rapidly growing U.S. loyalty program also help draw in customers. My McDonald’s Rewards, which launched nationwide in July, now has 21 million active members, the company said.

Revenue rose 13 percent to $6.01 billion, which was just shy of Wall Street expectations, with sales crimped by coronavirus restrictions in Australia and China.

McDonald’s was stung by rising prices and higher labor costs.

U.S. costs for food and paper products rose 4 percent in 2021, and 3 percent internationally in 2021, Chief Financial Officer Kevin Ozan said. Those costs are expected to double globally in 2022, with inflation more pronounced in the first half of the year, he said.

“We certainly don’t expect it to wipe away what we gained either in 2021 or prior to that,” Ozan said Thursday in a conference call with investors. “But it certainly will pressure both margins and cash flow,”

McDonald’s raised hourly pay for 36,000 U.S. employees at its company-owned restaurants last year. Franchisees own 93 percent of McDonald’s 40,000 restaurants worldwide, but several thousand stores are owned by McDonald’s.

The company said in May it would raise average hourly wages by 10 percent to $13 per hour, rising to $15 per hour by 2024. Entry-level workers now make at least $11 per hour.

McDonald’s President and CEO Chris Kempczinski said competitive pay has helped McDonald’s keep its restaurants open. At the U.S. peak of the Omicron variant wave in mid-December, around 10 percent of restaurants were operating with limited hours. That has dropped to 1 percent, Kempczinski said.

McDonald’s also paid out higher incentive compensation after the company topped internal 2021 forecasts.

Shares of McDonald’s, which hit an all-time high earlier this month after a 20 percent gain over the past year, were essentially flat Thursday.

By Dee-Ann Durbin