The #MayhemSale, a social media campaign from AllState, apparently is a success.
The site went down during the Ohio State University-Alabama game. It’s back up, however.
All the while, “Mayhem,” the ficticious spokesperson for the site, was tweeting the whole time.
“I’m a social media savvy burglar. I saw a couple posting pics from a Bowl game tonight so I broke into their house and started selling all their stuff. Check it out. Mayhem Sale,” the commercial states.
Last item 4 sale: Matt&Shan’s car. $200. Before I sell it, I’m making my getaway. Details soon on when it’s selling pic.twitter.com/iQ4WSJ9uqB
— Mayhem (@Mayhem) January 2, 2015
If you haven’t figured out what’s going on yet. I’m a burglar and I’m selling all my best burgles online http://t.co/FKHiRjz68S #mayhemsale
— Mayhem (@Mayhem) January 2, 2015
Here it is! Brand new 60 Inch Flatscreen TV. Dollar per inch. http://t.co/L8nM1GHR5S #MayhemSale http://t.co/MDWkAGhWuC
— Mayhem (@Mayhem) January 2, 2015
Selling the couple’s clothes hamper because this is what I do. I steal stuff. Don’t judge. Just buy. #MayhemSale https://t.co/Dz5ci1F5eq
— Mayhem (@Mayhem) January 2, 2015
Video game player just sold but have dozens of knicks and knacks from this couple’s house left to sell. #mayhemsale
— Mayhem (@Mayhem) January 2, 2015
Next level remote bundle: A must have for households with things controlled by remotes. http://t.co/WWSLsjN8pr http://t.co/uQcNYLI271
— Mayhem (@Mayhem) January 2, 2015
Saw a couple tweeting from Bowl game tonight / broke in / started selling all their stuff / BUY NOW! #MayhemSale http://t.co/ibPIZ1BQa0
— Mayhem (@Mayhem) January 2, 2015
Absorbent pillow to cry into after your team loses. Also works for resting head after crying. #MayhemSale https://t.co/8OG9dc4c1t
— Mayhem (@Mayhem) January 2, 2015
This game reminds me of the time I saw people tweet from said game so I broke into their house/sold their stuff. #MayhemSale
— Mayhem (@Mayhem) January 2, 2015
Ceiling fan on sale now! Not 4 swinging on unless U are really, really small or enjoy breaking ceiling fans. https://t.co/WaDttotuZ6
— Mayhem (@Mayhem) January 2, 2015
Apologies. Due to a high volume of people with questionable ethics, my burgle-site keeps crashing. But it goes back up. #mayhemsale
— Mayhem (@Mayhem) January 2, 2015
.@mattlacombe1 Trouble buying a brand new washer/dryer for $80?? #firstworldproblems #mayhemsale
— Mayhem (@Mayhem) January 2, 2015
ON SALE NOW! Crazy heavy toolbox. Taller than most short people. Very hard 2 lift. Retail: $399. I’ll do $11.
— Mayhem (@Mayhem) January 2, 2015
Selling a houseful of someone else’s stuff isn’t easy, but lucky for you I take major credit cards. http://t.co/FKHiRjz68S #MayhemSale
— Mayhem (@Mayhem) January 2, 2015
This house is LOADED w. TVs, jewelry & china! Time 2 start baggin & taggin. The Mayhem Sale starts now! #MayhemSale
— Mayhem (@Mayhem) January 2, 2015
I’m a social media savvy burglar. It’s come to my attention that these people are out of town. pic.twitter.com/fZ48ARN2xz
— Mayhem (@Mayhem) January 2, 2015
Here’s what the About section says:
I’m a social media savvy burglar. And these people, Matt and Shannon, are real people. They’re at the big bowl game in New Orleans right now.
I know this because they’ve been posting about their trip non-stop online. And because their profile pages are public. Okay, and maybe I also follow Matt on Twitter. Amazing how easy it is to make friends with strangers online.
On top of all that, these two have geo-tagged their home address in numerous past posts, so I know exactly where they live. Burgling them is the easiest job I’ve ever had.
Anyway, I’ve had my eye on good ol’ Matt and Shannon for a while now. So when they started lighting up my feed with #humblebrags from New Orleans, I gassed up the van and headed on over to let myself in.
Now I’m using this website to sell everything they own! Every item you see for sale here is real and will ship to you at no cost. Because I’m selling what was available in the house, I’ve got only one of everything so you better act fast. I can’t vouch for the quality of anything, but I am issuing a certificate with every purchase. You might get a huge deal, you might get a certified piece of garbage.
Thanks for shopping. And to Matt and Shannon, on behalf of everyone, thanks for oversharing. This wouldn’t be possible without you.
No refunds.
