Mayhem Sale: AllState Social Media Campaign Now Over, Crashed Website During Sugar Bowl Game

January 1, 2015 Updated: January 2, 2015

The #MayhemSale, a social media campaign from AllState, apparently is a success.

The site went down during the Ohio State University-Alabama game. It’s back up, however.

All the while, “Mayhem,” the ficticious spokesperson for the site, was tweeting the whole time.

“I’m a social media savvy burglar. I saw a couple posting pics from a Bowl game tonight so I broke into their house and started selling all their stuff. Check it out. Mayhem Sale,” the commercial states.


Here’s what the About section says:

I’m a social media savvy burglar. And these people, Matt and Shannon, are real people. They’re at the big bowl game in New Orleans right now.

I know this because they’ve been posting about their trip non-stop online. And because their profile pages are public. Okay, and maybe I also follow Matt on Twitter. Amazing how easy it is to make friends with strangers online.

On top of all that, these two have geo-tagged their home address in numerous past posts, so I know exactly where they live. Burgling them is the easiest job I’ve ever had.

Anyway, I’ve had my eye on good ol’ Matt and Shannon for a while now. So when they started lighting up my feed with #humblebrags from New Orleans, I gassed up the van and headed on over to let myself in.

Now I’m using this website to sell everything they own! Every item you see for sale here is real and will ship to you at no cost. Because I’m selling what was available in the house, I’ve got only one of everything so you better act fast. I can’t vouch for the quality of anything, but I am issuing a certificate with every purchase. You might get a huge deal, you might get a certified piece of garbage.

Thanks for shopping. And to Matt and Shannon, on behalf of everyone, thanks for oversharing. This wouldn’t be possible without you.

No refunds.