Martin Luther King and Coretta Scott King’s living children—Martin Luther King III, Dexter Scott King, and Bernice Albertine King—recorded public service announcements asking people to open their doors to census workers. “It is our human right and civic duty to be counted. So please, honor your commitment to democracy. Welcome your local census taker,” urged Martin Luther King III.
Now that the mail-in deadline has passed, census workers must visit households three times or until they are able to interview a resident. An undercount on the census can cost a community both in dollars and in political representation. The 2010 census only asks 10 questions. Information must be treated as confidential, according to the Constitution. Other well known census supporters include President Barack Obama, Miss America Caressa Cameron, and Dora the Explorer.