Opinion

‘Mad Men’ Sexism and Racism Still Exist in Ad Companies? You Bet

Earlier this year, Erin Johnson, the chief communications officer of advertising giant J. Walter Thompson, filed a lawsuit charging CEO Gustavo Martinez with subjecting employees “to an unending stream of racist and sexist comments as well as unwanted touching and other unlawful conduct.”
‘Mad Men’ Sexism and Racism Still Exist in Ad Companies? You Bet
J. Walter Thompson Company Worldwide Chairman and CEO Gustavo Martinez at the The Latino Spring panel during Advertising Week 2015 AWXII at the Times Center Stage in New York City on Sept. 29, 2015. D. Dipasupil/Getty Images for AWXII
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Earlier this year, Erin Johnson, the chief communications officer of advertising giant J. Walter Thompson, filed a lawsuit charging CEO Gustavo Martinez with subjecting employees “to an unending stream of racist and sexist comments as well as unwanted touching and other unlawful conduct.”

In a video used as evidence against Martinez in the suit, Martinez tells employees at a conference that he “found such different and strange characters in the elevator” at a Miami event “I was thinking I was going to be raped in the elevator—and not in a nice way.” Attendees say a party, largely attended by African-Americans, was taking place. After Johnson’s charges and the video, Martinez resigned.

The charges will come as no surprise to many who have worked in advertising. As a copywriter working for an ad agency that merged with a leading global advertising agency, I personally witnessed the “Mad Men”-style of sexism and racism Erin Johnson describes (the AMC series “Mad Men” depicts life in a 1960s ad agency and is known for its sexism). 

Martha Rosenberg
Martha Rosenberg
Author
Martha Rosenberg is a nationally recognized reporter and author whose work has been cited by the Mayo Clinic Proceedings, Public Library of Science Biology, and National Geographic. Rosenberg’s FDA expose, "Born with a Junk Food Deficiency," established her as a prominent investigative journalist. She has lectured widely at universities throughout the United States and resides in Chicago.
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