Macy’s CEO Says Black Friday Crowd Size Bigger Than Last Year

'We are really encouraged by the traffic' he said, 'we think it's going to be a great Black Friday'

Customers shop at Macy’s department store in New York on Nov. 27, 2020. Kena Betancur/AFP/Getty Images

Macy’s CEO Jeff Gennette told CNBC on the morning of Nov. 26 that Black Friday shopper traffic was up compared to the same point last year, adding that he expects a great day in sales terms as the busy holiday shopping season gets underway.

Gennette told the outlet that Macy’s saw “a big rush” in online sales on Thanksgiving day and that, after opening doors at 6 a.m. across the country, “the crowd size, when you look at it versus 2020, it’s up—and that’s very strong.”