Macy’s is starting Black Friday early. Starting 6 p.m. Thanksgiving Day, the department store is giving away $1 million in prizes nationwide.
Prizes include digital gift codes up to $250 that people can use to shop with right away. Giveaways start 6 p.m. Thursday and run through Friday at 1 p.m., then again from 7 a.m. to 1 p.m. on Saturday.
Customers can scan QR codes inside stores to see if they won a digital gift code.
“This year, we’re adding another level of entertainment to our highly-anticipated Black Friday doorbusters and specials,” said Martine Reardon, chief marketing officer at Macy’s.
“As customers navigate their shopping route throughout the store, they will be able to score digital gift codes offering instant wins via Macy’s mobile app. This element of surprise along with a playful new commercial featuring our official holiday ambassador, SpongeBob SquarePants, is certain to add a new element of fun to our customers’ shopping experience on Black Friday this year.”