Lucky Charms will feature a new marshmallow for the first time in 10 years.
General Mills, which produces the popular breakfast cereal, said that the hourglass marshmallow will be retired.
In its place, a new unicorn marshmallow will be introduced.
“We decided to introduce a new charm with the help of the keepers of magic themselves—kids. They spoke, and after hearing their love for the magical unicorn, we listened,” Josh DeWitt, marketing manager of Lucky Charms, told the broadcaster.
The new unicorn charm will feature hues of bright purple and blue colors.
The cereal was originally introduced in 1963.
“The hourglass has been a part of Lucky Charms since 2008, but as with any hourglass, its time is up,” a representative for General Mills told the magazine.