In the recent past few days, it was revealed that World War I commemorations, The Tower of London red poppies, and the Matisse exhibitions, led to a tremendous increase of the number of tourists visiting London-in 2014. It is on record that a number exceeding 123 million tourist visited some of the popular spots, in and around the city. Overall, this was an increase of 6.5% compared to the year 2015. Statistics showed that WW1 galleries saw an increase of 153% visitors which is astronomical in all ways.
In Cheshire, the recreated military hospital National Dunhamm Massey, saw a 51% increase in number of visitors. While Matisse was able to attract an estimated 5.7 million tourists, and The British museum topped the list by remaining a favorite attracting an estimated number of 6.7 million visitors. The Stonehenge managed 1.34, Library of Birmingham 6.25 million visitors, while the Science Museum attracted 3,35 million visitors.
It is important to note that tourism is the 3rd largest employer in UK, and the 5th industry in terms of revenue generation. Based on the figures, it is projected that it will continue to grow in bounds in 2015 and subsequent years. The big question is; what strategies is the government and other stakeholders putting in place to ensure steady growth of the industry? The answer to this question can be looked at from different angles. However, the tourism policy has created a better environment for the industry to thrive.
Uk Tourism Policy
The Tourism policy has been tailored in such a way that it offers power to the businesses and consumer alike. This strikes a balance in the whole issue, enabling a steady growth of both domestic and international tourism. On the part of the businesses, they work together with government bodies based on matters that concern new marketing approach, ensuring financial sustainability, and of course, offering more consumer choice.
On the other hand, consumers are covered within the policy as it aims at creating a more competitive market place where the consumer stands to gain. It is within The UK policy framework drive productivity gains, investigate holiday packages, improve the planning process, as well as have better regulation in place. It is based on this that the industry has realized many innovative packages aimed at giving consumers a better chance to explore London and other cities. For instance, innovations like The London Pass has enabled millions of tourist visit the most exciting places of their choice without spending a fortune.
The UK policy also touches on pertinent issues that relate to tourist research, based on the fact that it is through an analytical evaluation that progress can be made. These include matters that concern domestic tourism day visits, domestic tourism-overnight travels, and also inbound leisure visits. These statistical data is essential, if the UK policy is to work in favor of all parties involved.
It is indisputable that based on prevailing economic conditions, without a good policy in place the tourism sector would definitely take a downhill trend. The policy has not only catered for the planning of tourist trips, but also looked into the very core elements that dictate trends in tourism. Good examples where the policy seems to be working is the new exhibitions set to take place on July 2nd at National portrait gallery and the planned opening Chester Zoo islands in the month of June.
These are some of the things that will enable tourists take some time off their busy schedule and go for a holiday in areas that they have never visited before. It is now easier for tourists to plan their trips in advance irrespective of how they save their money for a trip to UK.