Lincoln Applies Black Label

By Casey Williams
Casey Williams
Casey Williams
October 20, 2013 Updated: October 23, 2013

Lincoln is in the process of re-inventing itself, moving from a premium Ford to a premium motor car company—at least on paper. 

As part of that process, the brand is focusing on customer service and unique products that will delight customers. To those ends, it recently showcased an MKZ sedan and upcoming MKC crossover with ultra-premium styling themes.

“The new Lincoln Motor Company is built on three foundational elements—design, quality, and personal service; Black Label represents our highest expression of these elements,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. 

“The progressive luxury client craves to know the story behind the products and services they engage—they want to feel that personal connection. That’s at the heart of Black Label; we want to provide special experiences for every Black Label client before, during, and after they choose their new Lincoln vehicle.”

Black Label will come in three themes. INDULGENCE is inspired by chocolate with Ganache- and Truffle-colored Venetian leather, antiqued finishes, and Ziricote wood trim. 

MODERN HERITAGE features black and white interior, red accents, and engineered wood trim with metal flake between layers. 

CENTER STAGE focuses on fashion and theater with a Jet Black interior, Foxfire Red headliner, and red Alcantara suede on doors and seats.

Black Label will eventually be available on every Lincoln vehicle. Luxury car buyers know the next war will be fought over interior style and features. It appears Lincoln is ready for the fight.