Brand comparisons between tires are probably nearly as old as the tire business itself. However, as Michelin pointed out during a recent event, how often do you see a head-to-head between two sets of well-used rubber?
The answer is,likely, not very. Which is why the French manufacturer in late April invited media to take part in a hands-on demonstration called “The Truth About Worn Tires” at the Laurens Proving Grounds—the company’s own private test facility near its North American headquarters in South Carolina.