Lincoln: Defining a Brand as a Forerunner in the Premium Luxury Category

Lincoln: Defining a Brand as a Forerunner in the Premium Luxury Category
Nautilus Lincoln Motor Company
|Updated:

The definition of luxury is changing, evolving. Luxury, when it was initially defined eons ago, likely by those who were more fortunate than most, was, for the most part about the perception of status and ownership of things, objects—possessions. It was a differentiator, an imaginary line drawn in the sand to delineate an “us and them” milieu.

Today, however, it’s more about experiencing life—but on your own terms. Now, for most, the ultimate luxury is time. Not possessions. Time. Something which everyone has and likely feel is in short supply—and probably desire a little more of, regardless.

David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
Related Topics