You have to wonder how “real” all those so-called acts of kindness on social media really are. Just ask Noah, the sorry K-9 who was discovered abandoned in a mud pit near a construction site during a flood in North Carolina.
Thanks to social media, help was mobilized, and Noah was rescued—only to find himself languishing in a shelter without anyone deciding to adopt him, dropped by netizens like a hot potato who then moved onto the next “viral” topic.