In this business, it’s not too often that you have an opportunity to establish a relationship with senior management within the Canadian OEM market. At least twice a year, we like to sit down with the always engaging Michael MacPhee, Buick Canada’s brand director.
The Buick brand has been attempting to establish itself as a premium luxury brand within the marketplace generally and General Motors, specifically. Buick continues to encourage innovative thinking, introducing new technologies and, as Mr. MacPhee continues to state, “We have one of the freshest showrooms in the industry.”
