It’s been almost six months since Michael MacPhee assumed the reins as brand director of Buick Canada, based at General Motors headquarters in Oshawa, Ontario and we met up with him again over coffee to chat about his brand during the 2018 Canadian International AutoShow.
For many years, Buick was perceived as a solid marque, a brand which tended to have greater appeal to an older, male-oriented demographic. Buick wanted to change that perception and provide automotive solutions to a much broader customer base.
