Over the last decade, Buick has managed to reinvent itself—from coming perilously close to being one of the brands GM would discontinue during the economic downturn, to the global success it is today. Buick is enjoying a renaissance of sorts—thanks to a fresh new image and its popularity in the world’s biggest market.
With nearly 1.4 billion people, China has the world’s largest population, and thanks to its strong labour force and enormous export output, has managed to transform itself into the dominating world marketplace.