Buick: A Mature Brand Attracting a Younger Demographic

Buick: A Mature Brand Attracting a Younger Demographic
2019 Buick Envision. Buick Canada
Updated:
The story of the success of the renaissance, the rebirth of the Buick brand continues. In fact, Buick is now the 2nd best-selling General Motors brand globally, 4th vehicle brand in China (and growing with sales of over 1 million units in 2017) and, in 2017, as in 2016, the brand sold an astounding 1.4 million units globally.

And here’s a fact that reinforces these positive results—from a trusted third party, J.D. Power. Buick ranks highest in overall vehicle dependability among mainstream brands—this recognition is based upon initial quality, long-term dependability, and overall design.

David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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