Acura: The First Premium Brand From Japan to Open for Business in Canada

Acura: The First Premium Brand From Japan to Open for Business in Canada
Emile Korkor. David Taylor
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In March of 1986, a distinctive new luxury automotive brand was introduced by Honda to the Canadian marketplace—Acura. In fact, Acura held the distinction of being the very first Japanese automotive luxury brand in this country.

In its first few years of existence, Acura was among the best-selling luxury marques in the United States. Furthermore, in the late 1980s, the success of the company’s first flagship vehicle, the Legend, inspired fellow Japanese automakers, Toyota and Nissan, to launch their own luxury brands, Lexus and Infiniti, respectively.

David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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