LA Sheriff’s Department, Actor Danny Trejo Launch Campaign Against Counterfeit Pills

A U.S. Drug Enforcement Administration (DEA) chemist checks confiscated powder containing fentanyl at the DEA Northeast Regional Laboratory in New York on Oct. 8, 2019. Don Emmert/AFP via Getty Images

The Los Angeles Sheriff’s Department launched a campaign Dec. 14 to raise awareness of the dangers of counterfeit pharmaceuticals with actor Danny Trejo and city officials with the tagline, “Bad meds kill real people.”

Newly-elected Sheriff Robert Luna announced the campaign in an effort to stop the spread of black market pharmaceutical meds—especially fentanyl—alongside Trejo, and a number of organizations including, the Los Angeles Police Department (LAPD), and the Department of Homeland Security at the Hall of Justice in downtown Los Angeles.