DAYTONA BEACH, Fla. (AP)—Decked in Monster gear, chugging a tall boy of the energy drink as he was flanked by scantily clad models, Kurt Busch celebrated the biggest race win of his career.
It was Monster Madness!
Busch used a last-lap pass to win the crash-filled Daytona 500 on Sunday in the opening race of Monster Energy’s new role as title sponsor of NASCAR’s top series. Busch, it just so happens, is also sponsored by Monster and the company has strongly stood by him through his rocky career.
So this was a victory of redemption for Busch, who was suspended by NASCAR two days before the 2015 Daytona 500 for his off-track behavior, and for Monster, which has promised to pump new life into NASCAR’s sagging sport.
“I’ve had a lot of people that have believed in me through the years, a lot of people that have supported me,” Busch said.
“The more that becomes unpredictable about Daytona, the more it becomes predictable to predict unpredictability,” Busch said. “This car’s completely thrashed. There’s not a straight panel on it. The strategy today, who knew what to pit when, what segments were what. Everybody’s wrecking as soon as we’re done with the second segment.
