Keeping Labels Authentic

By Epoch Times Staff
Epoch Times Staff
Epoch Times Staff
August 22, 2010 Updated: August 22, 2010

Press conference displaying seized goods. (The Epoch Times)
Press conference displaying seized goods. (The Epoch Times)
Teamwork paid off in a joint operation with the Customs and Border Protection (CBP) at the Los Angeles/Long Beach Seaport, the Los Angeles Police Department (LAPD), and Immigration and Customs Enforcement (ICE), enabling agents to seize a shipment of counterfeit bluejeans on Aug. 17.

“By partnering with industry and other government agencies such as ICE and LAPD, all enforcement efforts are mutually enhanced in the combat of cross-border trade in counterfeit and pirated goods. Joint cooperation in such working relationships accomplishes large success,” said Carlos Martel, CBP acting director of field operations in Los Angeles, in a press release.

Some of the seized jeans. (The Epoch Times)
Some of the seized jeans. (The Epoch Times)

The “True Religion” brand jeans were valued at over $6.2 million at the manufacturer’s suggested retail value.

The shipment was from China, Jaime Ruiz of the CBP Public Affairs Office told The Epoch Times.

Incoming products that are not authorized to use a company’s label or brand undermines the integrity of the brand name and exposes consumers to potentially inferior quality or contaminated products. By stopping illegal goods from entering the country, the CBP aims to safeguard intellectual property rights, protect the American economy and workers in addition to the health and safety of consumers, and block potential threats to U.S. national security.