Joint Venture Brands Amid Price Reduction Frenzy in China’s Auto Market

Joint Venture Brands Amid Price Reduction Frenzy in China’s Auto Market
People looking at a Volkswagen car on display at a showroom in Beijing on May 10, 2020. Noel Celis/AFP via Getty Images
Anne Zhang
Olivia Li
Updated:
0:00

In recent years, the Chinese car market has witnessed intense competition. In less than three months of 2023, the competition has intensified further, with several joint-venture brands joining a price reduction war.

In early March, Chinese car maker Dongfeng Group, with the support of Hubei provincial authority’s subsidies, cut prices of several types of vehicles, including two Citroen C6 models, by up to 90,000 yuan ($13,000), setting off a price-cutting spree for fuel cars across China.

Related Topics