Johnson & Johnson Will List Drug Prices in TV Commercials

Johnson & Johnson Will List Drug Prices in TV Commercials
This undated product image provided by Janssen Pharmaceuticals, Inc. shows Xarelto. Johnson & Johnson says it will start giving the list price of its prescription drugs in television ads. The company would be the first drugmaker to take that step. J&J said on Feb. 7, 2019. Janssen Pharmaceuticals Inc/AP
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TRENTON, N.J.—Johnson & Johnson said on Thursday, Feb. 8, it will start giving the list price of its prescription drugs in television ads.

The company would be the first drugmaker to take that step.