John Oliver is holding a contest to stick it to Loon Trost, New York Yankees COO.
Trost made controversial comments during a Feb. 18 interview on WFAN, regarding the fanbase of the New York baseball team.
“The problem below market at a certain point is that if you buy a ticket in a very premium location and pay a substantial amount of money,” Trost said. “It’s not that we don’t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for a ticket and (another) fan picks it up for a buck-and-a-half and sits there, and it’s frustrating to the purchaser of the full amount.”
“And quite frankly,” Trost said, “the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base.”
Oliver has come up with a solution.
The “Last Week Tonight” host purchased premium seats for the first three games of the regular season. Tickets include April 4 (now postponed), April 6, and April 7 matches versus the Houston Astros. The coveted seats are behind the home plate and can cost upward of $1,000.
Oliver is selling each ticket for 25 cents.
There is one caveat.
“You must dress like you have never sat in a premium location before,” said Oliver during the taping of satirical talk show. “What that means is up to you.”
Contest entrants are to tweet the choice of game date and a photo with the hashtag #Ihaveneversatinapremiumlocation to the twitter handle, @lastweektonight.
Oliver will pick the winners.