NEW YORK—Republican mayoral candidate Joe Lhota launched a Spanish language website on Oct. 23. The new addition to his campaign strategy comes just under two weeks before the Nov. 5 general election.
“We have a significant Spanish-speaking population here in New York City and Joe wants to ensure they receive his message of more school choice for parents and a safe, affordable city where people can raise their families,” said Lhota spokeswoman Jessica Proud in a statement.
In the Oct. 21 Quinnipiac University poll, only 10 percent of Hispanic voters surveyed said they would support Lhota, compared with 79 percent in favor of front-running Democrat Bill de Blasio.
The Lhota campaign also translated a popular television ad called “Rally” which showed support for the charter school movement.
“Charter schools have given hope to thousands of Hispanic families whose children were trapped in failing schools. It’s important everyone understands the differences between Joe, who wants to expand charter schools, and Mr. de Blasio, whose positions will mean a death sentence for charters,” Proud said in a statement.