Jen Selter, Instagram Star, Gets Lucrative New Deal

January 22, 2014 Updated: July 18, 2015

Jen Selter, an Instagram fitness star, has signed a new lucrative sports management deal that has her agent calling her “the next Jillian Michaels.”

Selter, 20, has no formal fitness training, but has amasses a following of nearly 2 million people on Instagram through frequent photos of her at the gym and working out.

Michaels, 29, is a judge on NBC’s “The Biggest Loser,” and a fitness professional.

“Jillian didn’t get to where she is until her mid-30s. Jen’s going to grow as a person, as a fitness expert, in these next years. She’s here for the long term,”  Andrew Witlieb, an agent with The Legacy Agency, told Fox News.

The deal includes product endorsements and public appearances, and could feature book, television, and video projects.

Selter, of Long Island in New York, started taking pictures of herself in March 2012 while working out. Her fan base includes over 500,000 Facebook followers and 200,000 Twitter followers, which include athletes such as Amar’e Stoudemire.

She came to the agency’s attention after a story in the New York Post.

“She was someone I never heard of that had 1.3 million Instagram followers, now 2 million, since the Post story,” Witlieb said. “This was a combo of health, wellness and fitness meets social media. This girl’s really onto something.”


Follow Zachary on Twitter: @zackstieber