The grand opening of Starbucks Evenings service in Japan, which will serve alcoholic beverages, launches today—March 30—in Tokyo’s Marunouchi business district.
Starbucks Coffee Japan Ltd. made the announcement on March 16 calling the beverage, “Wine Fragginos”—blueberry wine blended with ice.
According to the Japan Times, Starbucks hopes it will attract more “after-work-hours customers.” The company has already sold alcohol at around 250 stores worldwide, but the Marunouchi store, according to Japan Times, will be the first outlet in Asia.
Japan was number one amongst the 10 countries that were more accepting of alcohol.
