Although many internet users were fascinated with the beautiful and ever-present “Fiji Water Girl” at the recent Golden Globes, actress Jamie Lee Curtis was not pleased to have been used for an apparent advertising stunt.
In a post on Instagram on Jan. 8, Curtis criticized what she called the company’s “blatant promotions” and shared one of the photobombed images.
“The sponsors of events need to get permission from people when they get them to take their picture next to products,” wrote Curtis.
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So, my husband, who doesn’t look at a lot of show business news sites, just mentioned that I was on the CNN website. I specifically moved away from the blatant promotions by Fiji and Moet where young women with their trays filled with their wares stood near a designated camera. I knew why there was a photographer poised there and I moved away as I said out loud that I didn’t want to be doing advertising for either. Clearly this angle shows that I moved from her being behind me and yet from the side it still happens. The sponsors of events need to get permission from people when they get them to take their picture next to products.
The identity of the woman working for Fiji at the Golden Globes on Sunday was found to be Kelleth Cuthbert, a model living in Los Angeles.
While wearing a blue gown and holding a tray with Fiji Water bottles on it, Cuthbert managed to photobomb some of the night’s biggest stars, including Idris Elba, Amy Adams, Jim Carrey, Julianne Moore, and even Heidi Klum kissing her fiance Tom Kaulitz, according to Inside Edition.
Cuthbert said she was very surprised when she heard her photos were going viral.
“I was absolutely shocked,” she told Inside Edition. “I mean, it’s the Golden Globes. You would think the coverage would not be about me.”
Fiji Water was clearly happy at the attention that Cuthbert had brought to the company, while making light of the looming presence of the model in the photos in a Twitter post on Sunday.
“We’re so glad everyone is talking about our water! *senses ominous presence* She’s right behind us, isn’t she? #FIJIwatergirl,” the company wrote.
Cuthbert has claimed that she wasn’t trying to steal the attention from all the famous stars. She told PEOPLE that her modeling instincts kicked in, and she often just happened to be “looking at the camera at the right time.”
“There’s tons of photographers everywhere. It doesn’t matter where you stand, you’re in the crossfire of every shot,” she told the magazine. “You’ve gotta have good face, at least, if you’re gonna be hovering in the background frequently.”
However, she seemed to tell the Los Angeles Times that she knew exactly what she was doing when she photobombed such big celebrities.
“It’s all strategic,” Cuthbert told the publication. “You’ve got to angle.”
Curtis was not happy to hear that the “Fiji Water Girl” had managed to appear in a photo with the actress, since she said she had purposefully tried to stay away from the company’s products.
“So, my husband, who doesn’t look at a lot of show business news sites, just mentioned that I was on the CNN website,” wrote Curtis on Instagram. “I specifically moved away from the blatant promotions by Fiji and Moet where young women with their trays filled with their wares stood near a designated camera. I knew why there was a photographer poised there and I moved away as I said out loud that I didn’t want to be doing advertising for either.”
Curtis’s long acting career includes recent roles on television shows such as “New Girl,” “Scream Queens,” and “NCIS,” as well as the films “Halloween,” “Spare Parts,” and “Veronica Mars.” She has won two Golden Globes in the past for her roles in the movie “True Lies” and the television series “Anything But Love.”